Backup IQ Pricing
Turn backup assurance into recurring MSP revenue.
Backup IQ helps MSPs package automated backup checks, silent-failure
detection, incident tracking, white-label reporting, client access, and
compliance evidence into a recurring service line item that clients can
actually see and justify internally. Browse the public demo with seeded
data, then try Backup IQ in your own environment.
One wholesale product: $49 per protected client
Typical MSP resale range: $179-$249 per client
White-label proof and live client access help defend the invoice
One product. One wholesale price.
Backup IQ is one core product with one core value engine: automate the
backup-checking work, catch what normal status screens miss, and turn
that into a client-facing managed service with visible deliverables.
Launch pricing is deliberately simple so the MSP can focus on the
service story, not a feature-tier maze.
MSP Wholesale Plan
Launch pricing
Everything Included
$49
per protected client / month
One wholesale price for the full product: automated backup receipt
checks, action workflow, intelligence, customer reporting, and
evidence that helps you sell backup assurance as a managed service.
Recommended resale: $179-$249 per client
Includes the app, demo-to-trial path, support, and client-facing outputs
- Public demo plus a 14-day live trial in your own environment
- Automated setup and automated backup checks across mixed backup products
- Coverage tracking for both existing and newly discovered assets
- Backup models, anomaly catching, and green-but-wrong detection
- Incident tracking, white-label reporting, and compliance-ready evidence
- Launch-cohort pricing stays while the subscription stays active
MSP Resale Guidance
Service line
Sell The Outcome
$179-$249
typical client-facing monthly range
Backup assurance is easier to sell when the deliverable is visible:
reports, proof, incident follow-up, and a clear answer when a client
asks what is being watched.
Use $179-$199 for broad-fit accounts
Use $249 where risk, compliance, or visibility matters more
- Package it as managed backup assurance, not another dashboard
- Bundle smaller clients into broader managed-service agreements when needed
- Itemize stronger-fit clients where reporting and assurance are valued
- Use the demo and customer reports to show the service before selling it
- Keep the story simple: proof, follow-up, and confidence every month
Custom Scope If Needed
Large or unusual rollout? Same product, just scoped separately.
If you are onboarding a much larger estate, want a staged rollout, or
your commercial model does not fit the standard envelope cleanly, we
can scope that with you. That is not a different product tier. It is
just a custom commercial path when the normal $49 protected-client
launch model stops fitting neatly at larger scale.
Start Trial And Scope It
Why MSPs can resell this easily
The point is not clever packaging. The point is a service you can price,
explain, and invoice without a long argument about endpoints, add-ons,
and internal-only tooling that clients never see. The more visible the
deliverable, the easier it is to hold margin.
| Protected clients |
Your wholesale cost |
Resell at $179/client |
Resell at $199/client |
Resell at $249/client |
| 5 |
$245 |
$895 revenue / $650 gross margin |
$995 revenue / $750 gross margin |
$1,245 revenue / $1,000 gross margin |
| 10 |
$490 |
$1,790 revenue / $1,300 gross margin |
$1,990 revenue / $1,500 gross margin |
$2,490 revenue / $2,000 gross margin |
| 20 |
$980 |
$3,580 revenue / $2,600 gross margin |
$3,980 revenue / $3,000 gross margin |
$4,980 revenue / $4,000 gross margin |
Sellable Service
This is not just internal tooling. It gives you something to invoice.
A three-server client and a thirty-server client both need backup
confidence, coverage visibility, usable reports, and evidence that
someone is actively checking backups. That gives you a clean managed
service story: charge per protected client, show the work through
white-label reporting and client access, and keep the model simple.
The math is deliberately easy to explain: if you sell this as a
$199 managed backup assurance line item, 10 protected clients turns
into $1,500 gross margin a month before you even count labour savings.
Sellable Service
This is not just internal tooling. It gives you something to invoice.
A three-server client and a thirty-server client both need backup
confidence, coverage visibility, usable reports, and evidence that
someone is actively checking backups. That gives you a clean managed
service story: charge per protected client, show the work through
white-label reporting and client access, and keep the model simple.
Drag the sliders above to see your own numbers. The math is
deliberately easy to explain — and a live calculator makes it
easy to show a prospect exactly what the service line item delivers.
Why clients say yes and keep paying
Clients do not pay for your internal dashboard. They pay for confidence,
proof, responsiveness, and something visible they can point to when they
ask what your managed backup service actually does for them.
Automated Setup
Faster onboarding means you get profitable sooner
Get to useful coverage faster with AI-assisted setup and less manual
rules work, so new clients do not spend weeks in low-margin setup mode.
Automated Checks
Automation saves technician time every week
Reduce the grind of manually reviewing vendor emails and portals by
automating the routine backup-checking loop across the estate.
Coverage Tracking
Coverage visibility helps you protect and upsell more clients
Track existing and newly discovered assets so backup oversight does
not quietly decay as environments change or as new revenue
opportunities appear.
Backup Models
Models make the service smarter without linear labour
Build baseline expectations for backup behaviour so the product can
tell the difference between routine variation and real risk without
your team manually babysitting every client.
Anomaly Catching
Spot drift before it becomes an expensive support event
Catch suspicious changes in backup patterns, sizes, timing, or
outcomes before they turn into an ugly restore-day surprise that
burns time, trust, and margin.
Silent Failure
Catch green-but-wrong backups before the blame lands on you
Surface the backups that look technically successful but are
operationally suspicious, incomplete, or quietly off-pattern.
Incidents And Reporting
Turn operational work into visible client-facing deliverables
Keep incident history, produce white-label reporting, and make the
value visible as part of your managed backup service instead of
keeping all the work hidden inside your ops team.
Client Access And Compliance
Give customers live visibility and proof they can actually use
Support real-time reporting access for clients while tracking
compliance posture and producing evidence when it is needed for
reviews, renewals, and risk conversations.
FAQ
The questions this page should answer up front before an MSP decides
whether to try the demo or start the trial.
How do MSPs usually package this?
Usually as a managed backup assurance or managed backup monitoring
service. The value is not just internal visibility. It is automated
checks, white-label reporting, incident follow-up, client access, and
compliance evidence the customer can actually see.
Why will clients actually pay for this?
Because the service is visible. Clients can see reports, trends,
incidents, and evidence instead of just hearing that “we checked the
backups.” Backup IQ helps you turn hidden operational work into a
concrete service deliverable.
What is a protected client?
One MSP customer or business that Backup IQ monitors and reports on
as a distinct protected environment. It is not one mailbox or one
email address.
What is the public demo?
The public demo is the live product with seeded MSP clients and a
2-minute guided tour that starts automatically. The tour walks the
exact story: Dashboard → Actions → green-but-wrong detection
→ Intelligence → client-ready proof. You can exit the tour
any time and explore freely. No signup required.
What happens after the 14-day trial?
The trial is for using Backup IQ in your own environment. If the fit
is right, you stay live into paid service. If not, you stop cleanly.
Launch-cohort pricing only stays while the subscription remains active.
Is this only for larger MSPs?
No. Smaller MSPs still need backup confidence, customer-ready
reporting, and a clean resale story. The model is intentionally one
product at one wholesale price so smaller shops can bundle it into
managed service without decoding a pricing grid.
Are there server-count tiers?
Not in the current launch model. The public story is one wholesale
price per protected client. If a client estate is genuinely unusual,
scope it as a custom commercial conversation instead of forcing every
buyer through server-count maths.
Why not a feature-tier maze?
Because this is one product, not three different editions hiding core
value behind packaging tricks. The launch goal is a simple,
margin-friendly commercial model MSPs can explain without confusion.
See the product first, then see how it becomes recurring revenue.
The public demo carries the persuasion burden. The live 14-day trial is
where you see whether Backup IQ fits your own backup estate, your client
reporting model, and the managed-service economics you want to build.
Launch wholesale is $49 per protected client while this pricing is active.