Backup IQ Pricing

Turn backup assurance into recurring MSP revenue.

Backup IQ helps MSPs package automated backup checks, silent-failure detection, incident tracking, white-label reporting, client access, and compliance evidence into a recurring service line item that clients can actually see and justify internally. Browse the public demo with seeded data, then try Backup IQ in your own environment.

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Founding pricing for the first 20 MSPs Example founding economics: pay $15, resell at $50, keep $35 gross margin White-label proof and live client access help defend the invoice

One product. Two normal pricing paths.

Backup IQ is one core product with one core value engine: automate the backup-checking work, catch what normal status screens miss, and turn that into a client-facing managed service with visible deliverables. The only normal question is whether you qualify for founding pricing or standard pricing.

Founding MSP Plan First 20 MSPs

Founding

$15
per protected client / month

Best fit for the first cohort. Buy at the founding rate, wrap it into your managed backup service, and keep a stronger margin while the subscription stays active.

Minimum monthly spend: $75
Includes up to 25 servers per protected client
  • Public demo plus a 14-day live trial in your own environment
  • Automated setup and automated backup checks across mixed backup products
  • Coverage tracking for both existing and newly discovered assets
  • Backup models, anomaly catching, and green-but-wrong detection
  • Incident tracking, white-label reporting, and compliance-ready evidence
  • Founding price stays while the subscription stays active
Start Founding Trial

If the founding slots are still open when you start, this is the plan you land on.

Standard Plan After Founding

Standard

$25
per protected client / month

The default plan after founding pricing closes. The same core product and resale story, just at the standard rate once the founding cohort is full.

Minimum monthly spend: $99
Includes up to 25 servers per protected client
  • The same Backup IQ product as founding, just at the standard rate
  • Automated checks, silent-failure detection, and incident visibility
  • White-label reporting, client access, and compliance-tracking workflows
  • Coverage tracking and backup modelling as your managed client base grows
  • Simple monthly pricing that grows with managed client count
  • $0.50 per server / month above the 25-server inclusion
  • Best fit for rollout once the founding cohort is full
See the Demo First

Founding closes when the first 20 MSPs fill or when the launch window formally closes.

Custom Scope If Needed

Large or unusual rollout? Same product, just scoped separately.

If you are onboarding a much larger estate, want a staged rollout, or your commercial model does not fit the standard envelope cleanly, we can scope that with you. That is not a different product tier. It is just a custom commercial path when the normal launch pricing stops fitting neatly at larger scale.

Start Trial And Scope It

Why MSPs can resell this easily

The point is not clever packaging. The point is a service you can price, explain, and invoice without a long argument about endpoints, add-ons, and internal-only tooling that clients never see. The more visible the deliverable, the easier it is to hold margin.

Protected clients Your cost on founding Resell at $50/client Resell at $75/client
5 $75 minimum $250 revenue / $175 gross margin $375 revenue / $300 gross margin
10 $150 $500 revenue / $350 gross margin $750 revenue / $600 gross margin
20 $300 $1,000 revenue / $700 gross margin $1,500 revenue / $1,200 gross margin
Sellable Service

This is not just internal tooling. It gives you something to invoice.

A three-server client and a thirty-server client both need backup confidence, coverage visibility, usable reports, and evidence that someone is actively checking backups. That gives you a clean managed service story: charge per protected client, show the work through white-label reporting and client access, and keep the model simple.

Founding math is deliberately easy to explain: if you sell this as a $50 managed backup assurance line item, 10 protected clients turns into $350 gross margin a month before you even count labour savings.

Why clients say yes and keep paying

Clients do not pay for your internal dashboard. They pay for confidence, proof, responsiveness, and something visible they can point to when they ask what your managed backup service actually does for them.

Automated Setup

Faster onboarding means you get profitable sooner

Get to useful coverage faster with AI-assisted setup and less manual rules work, so new clients do not spend weeks in low-margin setup mode.

Automated Checks

Automation saves technician time every week

Reduce the grind of manually reviewing vendor emails and portals by automating the routine backup-checking loop across the estate.

Coverage Tracking

Coverage visibility helps you protect and upsell more clients

Track existing and newly discovered assets so backup oversight does not quietly decay as environments change or as new revenue opportunities appear.

Backup Models

Models make the service smarter without linear labour

Build baseline expectations for backup behaviour so the product can tell the difference between routine variation and real risk without your team manually babysitting every client.

Anomaly Catching

Spot drift before it becomes an expensive support event

Catch suspicious changes in backup patterns, sizes, timing, or outcomes before they turn into an ugly restore-day surprise that burns time, trust, and margin.

Silent Failure

Catch green-but-wrong backups before the blame lands on you

Surface the backups that look technically successful but are operationally suspicious, incomplete, or quietly off-pattern.

Incidents And Reporting

Turn operational work into visible client-facing deliverables

Keep incident history, produce white-label reporting, and make the value visible as part of your managed backup service instead of keeping all the work hidden inside your ops team.

Client Access And Compliance

Give customers live visibility and proof they can actually use

Support real-time reporting access for clients while tracking compliance posture and producing evidence when it is needed for reviews, renewals, and risk conversations.

FAQ

The questions this page should answer up front before an MSP decides whether to try the demo or start the trial.

How do MSPs usually package this?

Usually as a managed backup assurance or managed backup monitoring service. The value is not just internal visibility. It is automated checks, white-label reporting, incident follow-up, client access, and compliance evidence the customer can actually see.

Why will clients actually pay for this?

Because the service is visible. Clients can see reports, trends, incidents, and evidence instead of just hearing that “we checked the backups.” Backup IQ helps you turn hidden operational work into a concrete service deliverable.

What is a protected client?

One MSP customer or business that Backup IQ monitors and reports on as a distinct protected environment. It is not one mailbox or one email address.

What is the public demo?

The public demo is the real product with seeded sample data. It is there so you can explore the product shape before trying it in your own environment.

What happens after the 14-day trial?

The trial is for using Backup IQ in your own environment. If the fit is right, you stay live into paid service. If not, you stop cleanly. Founding pricing only stays while the subscription remains active.

Is this only for larger MSPs?

No. Smaller MSPs still need backup confidence, customer-ready reporting, and a clean resale story. The minimum exists to keep the model commercially workable, not to exclude every smaller shop.

What if a client has more than 25 servers?

Each protected client includes up to 25 servers. Above that, overage is $0.50 per server per month. The launch rule is deliberately simple.

Why not a feature-tier maze?

Because this is one product, not three different editions hiding core value behind packaging tricks. The launch goal is a simple, margin-friendly commercial model MSPs can explain without confusion.

See the product first, then see how it becomes recurring revenue.

The public demo carries the persuasion burden. The live 14-day trial is where you see whether Backup IQ fits your own backup estate, your client reporting model, and the managed-service economics you want to build.

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Founding pricing is limited to the first 20 MSPs while the launch window is open.